01. The Challenge
United Florist is the parent company of Lily’s Florist – Australia’s leading flower retailer with a reputation for exceptional customer service and stunning, fresh flowers. Australian owned and operated, United Florist required a new branding and identity catalogue for the parent and child brands. They had to be standalone and unique. The company has style, and we had to complement their needs and satisfy their supplier and end consumer market.
02. The Solution
Along with many facets to this campaign, we were asked to design the branding, identity and style guide for United Florist and Lily’s Florist (with 100’s of locations). We worked closely with the agency at the time, as well as the clients directly, to understand their astute requirements when it came to colour and where they wanted to position themselves in the market. We started from scratch and it was a brilliantly creative position to be in.
03. Project Specs
Branding & Identity
Website Design and Devleopment
Suite of products included Branding and Identity, Styleguide, Website Design (for end customer) and Intranet Design (for suppliers), various website banner requirements.