01. The Challenge
With offices in Sydney, Melbourne, Brisbane and London, and with an increasing presence at the Cannes Film Festival, the challenge was to design and produce The Australian Film Commission’s ‘Australian Directors’ reference guides to represent Australian talent on the world stage in a historic yet contemporary manner. The AFC were looking to create collateral that could be used at the Cannes Film Festival but also in an evergreen manner at an international level.
02. The Solution
Robyn Ashleigh headed this project as freelance from Concept Development through to design. To preserve the historic essence of the AFC, cover design options were presented to the AFC. A selection of typefaces for the internal pages of the books was also presented in a finished typeset manner to demonstrate the finished look of the product. This was a fast moving project, and the AFC made quick decisions based on our recommendations and presentation.
03. Project Specs
Design + Produce 2x Books (52 Internal Pages + Cover)
Concepts + Design + Prepress + Printers Imposition + Print Management
Cover Designs (multiple) + Typography and Image Treatments
Prepress including Printers Impositions + Film Separations for Metallic Ink Covers • Printers Impositions for 52pp + Film Separations for Spot Gloss on Internal Pages
Print Production including Press Checks
Organisation of Delivery of Product