01. The Challenge
The Commonwealth Bank of Australia have a very proud history, strong marketing values and iconography. The signage rollout was for the purpose of promoting their historic national essence and community involvement in a cohesive, engaging and easy to understand way. They had multiple documents that talked about their history, vision, strategy, values, approach to advertising, architecture etc, however none of these documents were cohesive or easy to read.
02. The Solution
Robyn Ashleigh headed this project as freelance from Concept Development through to design. The client wanted to achieve a historic yet modern feel for their solution. Robyn proposed Location Signage Concepts and Lookbook for the Bank’s 27 locations, individual to each location. Promotional concepts were printed in large format panels and installed into each locations.
03. Project Specs
Concept Development and Art Direction
Creative Design for 27x Signage Artworks + 16+ Page Lookbook
Presentation to Commonwealth Bank
Liaison and Management with Third Party Signage Supplier + Printers